What procedures are available for assessing the reliability and validity of conjoint analysis results?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:13 AM

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What procedures are available for assessing the reliability and validity of conjoint analysis results?

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Several procedures are available for this purpose a The value of R 2 provid...View the full answer

Marketing Research An Applied Orientation

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