What was Celcom's business strategy and what was the role of customer relationship management in that strategy?

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Essentials of MIS

ISBN: 978-0134238241

12th edition

Authors: Kenneth C. Laudon, Jane P. Laudon

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Question Posted: Aug 25, 2017 10:16 AM

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What was Celcom's business strategy and what was the role of customer relationship management in that strategy?

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Celcom and other telecommunication providers historically counted customers by loo...View the full answer

Essentials of MIS

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