When you were talking a while ago about taking risks, I wondered just whose money you were

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"When you were talking a while ago about taking risks, I wondered just whose money you were talking about. A fellow I know out in California insists that all new product team members invest their own money (with his) in their projects. Fifty thousands dollars is not unusual. In that system, I'll bet you would be seeking to avoid risks, not trying to find them."
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New Products Management

ISBN: 978-0078029042

11th edition

Authors: C. Merle Crawford, C. Anthony Di Benedetto

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