Why should a firm's management consider going on a trade mission or exhibiting in a trade fair?

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International Business The Challenge Of Global Competition

ISBN: 820

13th Edition

Authors: Donald Geringer Ball, J. Michael Geringer, Jeanne M. McNett, Michael S. Minor

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Question Posted: Mar 04, 2016 07:51 AM

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Why should a firm's management consider going on a trade mission or exhibiting in a trade fair?

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The company representative will learn firsthand about the market meet important customers face ...View the full answer

International Business The Challenge Of Global Competition

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