Why would understanding the customer experience of a lead user of an iPad result in better product

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Why would understanding the customer experience of a lead user of an iPad result in better product improvements than those that Apple engineers might design on their own?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:04 AM

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Why would understanding the customer experience of a lead user of an iPad result in better product

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Because lead users push the limits of a product they know what they want more of less of an...View the full answer

Market Based Management

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