A pro-life group wanted to test the effectiveness of an antiabortion commercial. Two random samples, each of
Question:
a. Identify the independent and dependent variables in this experiment.
b. What type of design was used?
c. What are the potential threats to internal and external validity in this experiment?
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Related Book For
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
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