Choose a product. Conduct a branded and unbranded experiment. What do you learn about the equity of

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Choose a product. Conduct a branded and unbranded experiment. What do you learn about the equity of the brands in that product class?

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Strategic Brand Management Building Measuring and Managing Brand Equity

ISBN: 978-0132664257

4th edition

Authors: Kevin Lane Keller

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Question Posted: Sep 15, 2015 02:01 AM

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Choose a product. Conduct a branded and unbranded experiment. What do you learn about the equity of

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Strategic Brand Management Building Measuring and Managing Brand Equity

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