Compare direct marketing channels and indirect marketing channels. Name the various types of resellers in marketing channels.

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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Jan 19, 2017 09:45 AM

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Compare direct marketing channels and indirect marketing channels. Name the various types of resellers in marketing channels.

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Companies must determine the number of channel members to use at each level Three strategies are ava...View the full answer

Marketing An Introduction

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