Describe the importance of promotional strategies as one of the basic elements of the marketing mix

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Aug 05, 2013 03:42 AM

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Describe the importance of promotional strategies as one of the basic elements of the marketing mix

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Promotional strategy is one of the most important elements of the marketing mix Some of the promotio...View the full answer

Marketing Research An Applied Orientation

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