Design an open-ended question to determine whether households engage in gardening. Also develop a multiple-choice and a

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Design an open-ended question to determine whether households engage in gardening. Also develop a multiple-choice and a dichotomous question to obtain the same information. Which form is the most desirable?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:59 AM

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Design an open-ended question to determine whether households engage in gardening. Also develop a multiple-choice and a

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Openended question What hobbies or activities do you engage in at home Multiple Choice Which ...View the full answer

Marketing Research An Applied Orientation

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