Explain what is meant by the new role of personal selling. How does this new role differ

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Explain what is meant by “the new role of personal selling.” How does this new role differ from what personal selling has involved in the past?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:45 AM

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Explain what is meant by the new role of personal selling. How does this new role differ

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The days of just being a salesperson are slowly disappearing Now salespeople are being asked to perform a multitude of roles In addition to being info...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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