1. Identify a reference group to which you relate or to which you have related in the...

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1. Identify a “reference group” to which you relate or to which you have related in the past. Trace the situations and instances in which you have been influ¬

enced by it and whether the influence was implicit or explicit.

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 08:00 AM

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1. Identify a reference group to which you relate or to which you have related in the...

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Advertising Management

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