2. What is the difference between informative and normative reference group in fluence? Which is likely to

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2. What is the difference between informative and normative reference group in¬

fluence? Which is likely to play a greater role in brand choice?

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Advertising Management

ISBN: 199027

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Authors: David A. Aaker

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2. What is the difference between informative and normative reference group in fluence? Which is likely to

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Advertising Management

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