12. What is meant by the collative property of an ad? What effect might it have on...

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12. What is meant by the collative property of an ad? What effect might it have on attention and interpretation?

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 07:03 AM

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12. What is meant by the collative property of an ad? What effect might it have on attention and interpretation?
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12. What is meant by the collative property of an ad? What effect might it have on...

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Advertising Management

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