2. Who or what are all the media, institutions (e.g., retailers), and people or influencers (e.g., pharmacists)

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2. Who or what are all the media, institutions (e.g., retailers), and people or influencers

(e.g., pharmacists) with which the target customer comes in contact? in what sequence do these contacts occur? What communications opportunities do these contacts create for us?

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 07:03 AM

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2. Who or what are all the media, institutions (e.g., retailers), and people or influencers (e.g., pharmacists)

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Advertising Management

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