4. Examine a direct-mail promotional piece you (or somebody you know) has re cently received. Look at

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4. Examine a direct-mail promotional piece you (or somebody you know) has re¬

cently received. Look at every element of the package, and discuss its role in promoting consumer action.

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 07:03 AM

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4. Examine a direct-mail promotional piece you (or somebody you know) has re cently received. Look at every element of the package, and discuss its role in promoting consumer action.
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4. Examine a direct-mail promotional piece you (or somebody you know) has re cently received. Look at

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Advertising Management

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