5. Select an ad (or public service announcement) that has recently been at tempting to change a...

Question:

5. Select an ad (or public service announcement) that has recently been at¬

tempting to change a consumer behavior and discuss its strengths and weak¬

nesses. Why is it usually so difficult for such messages to succeed in such objectives? How could such messages be better designed?

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 07:03 AM

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5. Select an ad (or public service announcement) that has recently been at tempting to change a...

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Advertising Management

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