6. Design a field experiment that would provide input data for the sales response to advertising function

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6. Design a field experiment that would provide input data for the sales response to advertising function for a company selling men’s razor blades. How much would the experiment likely cost? Identify other variables that might affect sales in your chosen test markets. What is the role, if any, of laboratory experi¬

mentation in this context?

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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