7. Repeat question 6 for a company selling technical instruments used in scien tific laboratories and hospitals.

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7. Repeat question 6 for a company selling technical instruments used in scien¬

tific laboratories and hospitals. How would the design differ? Should industrial marketing companies attempt to identify sales-response functions in connec¬

tion with their advertising activities?

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 08:00 AM

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7. Repeat question 6 for a company selling technical instruments used in scien tific laboratories and hospitals.

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Advertising Management

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