9. In your view, should beer advertisers be banned from using sports figures in their ads? What...

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9. In your view, should beer advertisers be banned from using sports figures in their ads? What about the use of image advertising in general? Should beer and wine advertising be banned from television and radio advertising? From all ad¬

vertising? What about the use of “power/sportiness” appeals in automobile ad¬

vertising? Should beer advertisers stop all college and sports promotions?

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 08:00 AM

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9. In your view, should beer advertisers be banned from using sports figures in their ads? What...

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Advertising Management

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