A description of the characteristics exhibited by an individual who is likely to buy a business’s product or service

a. benefit segmentation

b. customer profile

c. demographics

d. geographic segmentation

e. integrated marketing communication (IMC)

f. market segmentation g. market share h. marketing i. marketing concept j. marketing functions k. marketing mix l. marketing plan m. mass marketing n. niche market o. product usage p. psychographics q. target market