A smaller market that has unique needs a. benefit segmentation b. customer profile c. demographics d. geographic

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A smaller market that has unique needs

a. benefit segmentation

b. customer profile

c. demographics

d. geographic segmentation

e. integrated marketing communication (IMC)

f. market segmentation g. market share h. marketing i. marketing concept j. marketing functions k. marketing mix l. marketing plan m. mass marketing n. niche market o. product usage p. psychographics q. target market

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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