Dividing a large group of consumers into meaningful subgroups based on identifiable and similar characteristics and needs

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a. benefit segmentation

b. customer profile

c. demographics

d. geographic segmentation

e. integrated marketing communication (IMC)

f. market segmentation g. market share h. marketing i. marketing concept j. marketing functions k. marketing mix l. marketing plan m. mass marketing n. niche market o. product usage p. psychographics q. target market

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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Question Posted: Oct 19, 2024 06:00 AM

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Dividing a large group of consumers into meaningful subgroups based on identifiable and similar characteristics and needs

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Advertising And Sales Promotion

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