An attempt to appeal to a large, general group of consumers a. benefit segmentation b. customer profile

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An attempt to appeal to a large, general group of consumers

a. benefit segmentation

b. customer profile

c. demographics

d. geographic segmentation

e. integrated marketing communication (IMC)

f. market segmentation g. market share h. marketing i. marketing concept j. marketing functions k. marketing mix l. marketing plan m. mass marketing n. niche market o. product usage p. psychographics q. target market

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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Question Posted: Oct 19, 2024 06:00 AM

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An attempt to appeal to a large, general group of consumers a. benefit segmentation b. customer profile

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Advertising And Sales Promotion

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