Advertising that adds value to products and services can entice consumers to make a purchase. Select an

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Advertising that adds value to products and services can entice consumers to make a purchase. Select an advertisement that you believe adds value to the advertised product or service. Describe the advertisement and explain how it influences the consumer’s perception.

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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