All of the following are true about search engine ads except a. they are known as a

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All of the following are true about search engine ads except

a. they are known as a paid search because the advertiser pays the search engine to place ads near relevant search results

b. they are ineffective at increasing brand awareness

c. they help drive Internet visitors to a business’s website

d. they can be used to target people based on keyword searches

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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