An exaggeration or a subjective opinion used to sell products a. affirmative disclosure b. boycott c. cease-and-desist

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An exaggeration or a subjective opinion used to sell products

a. affirmative disclosure

b. boycott

c. cease-and-desist order

d. change agents

e. consumerism

f. corrective ad g. deception h. defamation i. disclaimer j. ethics k. FCC l. FDA m. FTC n. puffery o. self-regulation p. subliminal message q. TTB

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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