Based on your recent shopping excursions, describe one purchasebuilding sales promotion and one brand-building sales promotion in

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Based on your recent shopping excursions, describe one purchasebuilding sales promotion and one brand-building sales promotion in which you participated or encountered. Then, describe a tie-in promotion you encountered.

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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