Visit a supermarket and make a list of ten brand-name products and their corresponding generic brands from

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Visit a supermarket and make a list of ten brand-name products and their corresponding generic brands from as many different product categories as possible. List the price for each product. Calculate the amount a consumer would save by buying only the generic brands.

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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