PROBLEM SOLVING The newest location of your large, national supermarket has residents concerned that it will damage

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PROBLEM SOLVING The newest location of your large, national supermarket has residents concerned that it will damage the smalltown atmosphere of the community. What types of sponsorship activities could your company participate in to change local residents’

attitudes about your business?

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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