MATH Your large, national supermarket recently located in a community of 25,000 people. The total market potential

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MATH Your large, national supermarket recently located in a community of 25,000 people. The total market potential for supermarkets in this community is $22.5 million. Based on your successful positioning strategy, you obtained 78 percent of the total market. The other 22 percent is shared by two small grocery stores. What is the total market share in dollars for the large supermarket? For the two smaller grocery stores? If your market share grows to 82 percent, what is the total market share in dollars for your store? For the two grocery stores?

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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