RESEARCH Survey ten family members, friends, teachers, or other students to determine their favorite brands in the

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RESEARCH Survey ten family members, friends, teachers, or other students to determine their favorite brands in the following three product categories: soft drinks, toothpaste, and restaurants. Next to each brand, have respondents describe the brand’s image in their minds. Create a table or chart that summarizes the results. Present the results in class and discuss any similarities in the responses.

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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