Challenges for consumer-oriented advertising include all of the following except a. consumers values and attitudes are ever-changing

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Challenges for consumer-oriented advertising include all of the following except

a. consumers’ values and attitudes are ever-changing

b. social media makes the advertising process more difficult

c. economic, political, and social factors influence buying behaviors

d. advertisers risk stereotyping when categorizing a target market

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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