Channels of communication used to send a message to the target market a. aerial advertising b. banner

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Channels of communication used to send a message to the target market

a. aerial advertising

b. banner ad

c. blog

d. cinema advertising

e. frequency

f. lead time g. media h. mobile advertising i. online advertising j. phishing k. pop-up ad l. product placement m. reach n. search engine ad o. social media p. spam q. transit advertising

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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