Number of times a person is exposed to an advertisement a. aerial advertising b. banner ad c.

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Number of times a person is exposed to an advertisement

a. aerial advertising

b. banner ad

c. blog

d. cinema advertising

e. frequency

f. lead time g. media h. mobile advertising i. online advertising j. phishing k. pop-up ad l. product placement m. reach n. search engine ad o. social media p. spam q. transit advertising

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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