COMMUNICATION Interview people about bad shopping experiences related to supply chain management. Experiences may involve out-of-stock products,

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COMMUNICATION Interview people about bad shopping experiences related to supply chain management. Experiences may involve out-of-stock products, shipping errors, or delayed shipments.

How did the shoppers react to the problem? Did it affect their image of the business? What can you conclude about the importance of an effective supply chain?

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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