Construct a media diary for yourself over a seven-day period. Ask a family member or friend in

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Construct a media diary for yourself over a seven-day period. Ask a family member or friend in a different age group to do the same. Compare and contrast the two media diaries. Explain how a media planner would use this information.

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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Question Posted: Nov 25, 2024 07:02 AM

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Construct a media diary for yourself over a seven-day period. Ask a family member or friend in

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Advertising: An Integrated Marketing Communication

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