Consumers who have high discretionary income a. have low purchasing power b. should only buy products and

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Consumers who have high discretionary income

a. have low purchasing power

b. should only buy products and services that meet their needs

c. can consider buying products and services that meet their wants rather than their needs

d. none of the above

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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