Often, the main purpose of advertising spending is to a. create a brand image c. differentiate products

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Often, the main purpose of advertising spending is to

a. create a brand image

c. differentiate products

b. create brand awareness

d. introduce a new product

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Related Book For  book-img-for-question

Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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