Discuss how the size and power of major retailers such as Coles and Bunnings are impacting on

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Discuss how the size and power of major retailers such as Coles and Bunnings are impacting on the marketing programs of consumer-product companies. What options, if any, do manufacturers have in dealing with the demands of these powerful retailers?

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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Question Posted: Nov 25, 2024 07:02 AM

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Discuss how the size and power of major retailers such as Coles and Bunnings are impacting on

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Advertising: An Integrated Marketing Communication

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