Do you agree with the move by Ad Standards to regulate advertisers communications online? How might this

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Do you agree with the move by Ad Standards to regulate advertisers’ communications online? How might this affect companies that use social media in their IMC programs?

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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