What are the benefits of self-regulation? How do these differ from the benefits of government regulation? In

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What are the benefits of self-regulation? How do these differ from the benefits of government regulation? In your opinion, which of the two best protects the interests of:

(a) consumers, (b)

business and

(c) the advertising industry?

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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