ETHICS When companies use advertising to increase public awareness about social issues, they often make emotional appeals

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ETHICS When companies use advertising to increase public awareness about social issues, they often make emotional appeals to persuade consumers to take some kind of action, such as to make a donation. Do you think these kinds of advertisements are ethical? Present your point of view to the class.

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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