Explain why communications measures may be better to use than sales or market share objectives when developing

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Explain why communications measures may be better to use than sales or market share objectives when developing the IMC plan.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:35 AM

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Explain why communications measures may be better to use than sales or market share objectives when developing

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Specific objectives for the IMC program facilitate coordination of the various groups working on the ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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