Generally, an advertising campaign objective could include all of the following except a. build brand awareness b.

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Generally, an advertising campaign objective could include all of the following except

a. build brand awareness

b. encourage trial purchases

c. collect research data

d. communicate product benefits

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Related Book For  book-img-for-question

Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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