If the advertising campaign for a national company cost $100,000 and it generated $250,000 in additional sales,

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If the advertising campaign for a national company cost $100,000 and it generated $250,000 in additional sales, what is the ROI?

a. 1.5%

c. 15%

b. 150%

d. 250%

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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