Which of the following questions is not addressed in the creative strategy? a. Who is the target

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Which of the following questions is not addressed in the creative strategy?

a. Who is the target market?

b. What is the advertising message?

c. How should the advertising message be communicated?

d. How can sales be increased?

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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