In the text it was indicated that different family members may influence the different stages of the
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In the text it was indicated that different family members may influence the different stages of the consumer decision-making process. Identify how various family members may assume the different roles described in Table 4.2 . Also discuss how these roles might change depending upon the product under consideration.
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Muhammad Umair
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Related Book For 
Advertising: An Integrated Marketing Communication
ISBN: 9781760422998
4th Edition
Authors: George E. Belch, Michael A. Belch, Gayle Ker
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