Figure 4.10 details a number of external influences on consumer behaviour. Describe each of these influences, explaining

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Figure 4.10 details a number of external influences on consumer behaviour. Describe each of these influences, explaining how it might have an impact on consumer behaviour, and provide an example of each.

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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Question Posted: Nov 25, 2024 07:01 AM

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Figure 4.10 details a number of external influences on consumer behaviour. Describe each of these influences, explaining

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Advertising: An Integrated Marketing Communication

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