INTERNATIONAL Your company produces cookies that are sold throughout stores in the United States. Youve decided that

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INTERNATIONAL Your company produces cookies that are sold throughout stores in the United States. You’ve decided that you want to sell the cookies in China. Study the Chinese culture and explain how the product would have to be altered to be marketed successfully to Chinese consumers.

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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